The last time you saw us we were Standing in the Way of Control with Gossip tearing off the roof at KL Live. Revitalised, Heineken Green Room returns to bring you an electric dose of the latest leading edge music and visual art with headliners The Drums and Totally Enormous Extinct Dinosaurs (TEED) on Saturday June 15 at KL Live.
Over the last five years Heineken Green Room has set the mark for experimentation and for bringing new and uncompromising new music and creative art forms to Malaysia. 2manydjs, Gossip, The Rapture, Art vs Science, Van She, Filthy Dukes, Literall, Dexpistols, Vandal: the list goes on. We’ve rocketed along the boundaries of electronica, indie and electro-pop, mixing up live acts and DJs, video mapping, installation art and creating some unforgettable nights in the process. We call it a Vision of Rhythm.
June 15 sees Heineken Green Room (www.facebook.com/Heineken and www.twitter.com/Heineken_MY) return with yet another tantalising explosion of music and art in the shape of a line up that includes a live set from one of the United States’ most hotly tipped indie-pop outfits, The Drums, and a DJ set from the hands of British electronic mavericks Totally Enormous Extinct Dinosaurs alongside a truly extraordinary collection of Malaysian acts and artists breaking new ground in the field of visual communications.
Along with Heineken Thirst, Malaysia’s premier electronic music festival, Heineken Green Room forms the core of a music philosophy that is committed to bringing the best of the world’s music experiences to Malaysia and giving them a unique Heineken twist. Taking the cream of international talent, and building discovery platforms for local music and creative talent, Heineken’s music platforms perfectly complement our open-minded, information and experience-seeking consumers.
“At Heineken we are passionate about social design. With Heineken Green Room we have the ideal space to put that passion into play and to demonstrate how design can bring people together,” comments Jessie Chuah, Heineken Marketing Manager. “At Heineken Green Room we can both challenge and inspire, mixing up emerging design and music talents from Malaysia with some of the boldest international music icons to create an experience that is uniquely Heineken.”
Making their Malaysian debut at Heineken Green Room, Brooklyn New York’s The Drums fall somewhere between classic British indie and classic 1950s surf pop fusing elements as wide as The Smiths, Joy Division and 60s girl group The Shangri-Las. Disciples of Phil Spector’s Wall of Sound, their reverb drenched pop led them to sign with Moshi Moshi, one of the hippest record labels in the UK. Their sophomore album, Portamento, saw them build on the critical and commercial success of their eponymous debut with tours and festival appearances across the globe. 2013 sees them preparing for a new chapter of The Drums, as well as solo outings for founders Jonny Pierce and Jacob Graham.
|Totally Enormous Extinct Dinosaurs (TEED)|
Also arriving in Malaysia for first time, for an incendiary Heineken Green Room DJ set is 27-year old Orlando Higginbottom, better known as Totally Enormous Extinct Dinosaurs (TEED). TEED seemingly soared out of nowhere last year to become one of the most talked about names on the electronic circuit. Already a critical darling after blogosphere hit Household Goods in 2010, which has amassed over 2 million views on YouTube (http://bit.ly/LWt9Z8) last year’s debut album Trouble saw him on numerous best of the year list alongside a developing reputation as a performer, with some of the most stunning stage visuals on the live circuit.
|Twilight Actiongirl (TAG)|
Returning to Heineken Green Room, this year Twilight Actiongirl (TAG) the quartet of DJ Bunga, ChaseyLain, Ribut 10:59 and DJ XU celebrates its tenth anniversary. Their signature brew of indie anthems and electro edged remixes – alongside a healthy dose of retro and esoteric Malaysiana – has seen them double as mentors and role models to a new generation of music obsessed fans. Joining them on this Heineken Green Room line up will be the celebrated party outfit Deer Society, who have built a reputation for staging some of the fiercest and most musically eclectic events in Malaysia, as well as one of the country’s rising talents, Darren Ashley, with a solo electronic set.
At this year’s Heineken Green Room, TAG’s involvement doesn’t stop at the dancefloor. Along with visual artists and long-time Heineken collaborator Callen Tham (themancalleduncle), they will also be heavily involved in curating some of the arts and collaboration content that is a Green Room signature. While those collaborations are still under wraps, we can tell you that we will pushing our own limits of experimentation as our artists and collaborators create a sensory blowing experience that plays on the very idea of what a Green Room can be.
Heineken has also recently inked a deal with Spotify – the world’s biggest and most successful music streaming service of its kind. For the first time in South East Asia, Heineken charts new ground by giving its fans yet another unique avenue to enjoy music together with Spotify. “We believe our partnership with Spotify will deliver a brand experience that is both meaningful for Heineken and our fans. One that is innovative and interactive that gives our fans an amazing music experience,” Jessie explained.
In anticipation to the upcoming Heineken Green Room, our local music and art scenesters have created an exciting retrospective playlist in Spotify featuring the music & inspiration of the music event. Here’s the link: http://spoti.fi/15heWOT. Heineken Green Room promises to be a thrilling evening, so join us on a voyage into uncharted musical and creative territory this June 15. To be part of Heineken’s exciting calendar of events, stay tuned at our Facebook page (www.facebook.com/Heineken) or Twitter (www.twitter.com/Heineken_MY).