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Serving Up A Vision Of The Future? It Could Only Be Heineken Green Room


On June 15, we’ll be opening the doors of KL Live to Heineken Green Room to exhibit a supercharged showcase of music and creative artists. Look forward to a live line up that runs from top New York indie surf-poppers The Drums to Malaysian hipster pin-up Darren Ashley, DJ action from disco and psych-infused electronica experts Totally Enormous Extinct Dinosaurs (TEED), Deer Society and Twilight Actiongirl (TAG).

This roll call of international and local talent is complemented by a visual arts line up tasked with transforming the interior of KL Live into a futuristically themed arts space. Starting the night early in one of our newly created art spaces, curated by visual artist themancalleduncle, will be a special Green Room edition of Pecha Kucha, the global design networking and social event Pecha Kucha founded in Tokyo. Presented in collaboration with British Council, this special music-themed edition will bring together Malaysian creatives from all walks of life to deliver fast moving presentations explaining their passion for music.

Hosted by Twilight Actiongirl’s Bunga, we’ve got an amazing line up of Heineken alumni and stylish scenesters delivering their 20 slides at 20 seconds each. You can expect to get to the stories behind the music with Heineken Thirst winners like DJ Blink, outspoken fashion photographer Vincent Paul Yong, radio DJ Mmmeng, style and music journalist Miranda Yeoh, Green Room collaborator Irman Hilmi (The Off-Day).

“Design elements surround us in the everyday world. With Heineken Green Room we have the ideal space to explore the areas where music, design and creative passion collide,” comments Jessie Chuah, Heineken Marketing Manager. “Mixing together music, design and visual arts icons from Malaysia and across the world allows us to both challenge and inspire our fans and create an experience that is unique to Heineken Green Room. We call it Social Design.”

Helping to create that unique experience will be architectural design collective Kontak! Turning the idea of indoor and outdoor spaces back to front, Kontak! will be using futuristic and floating materials to transform the bar into an industrially themed aerial park that floats suspended above the heads of Heineken’s music fans to create an uplifting and relaxed drinking space.

We’ll also be unveiling a series of exclusive commissions from some of Malaysia’s leading emerging visual artists. Lecturer and gallery owner James Ly combines striking graphic design with freehand collaging work. His work for Heineken Green Room, titled Reciprocal Phantasmagoria, explores how pop culture remixes and re-consumes itself and imagines how we can break out of cycles of behaviour to push our societies forwards.

The Off-Day, a new retail and design space by Irman Hilmi, will be premiering Malaysian Rock History. The work is a series of gig posters that reimagines Malaysia’s music history through a new filter, and asks, what would the local music landscape have been like in the 1970s, 1980s and 1990s if platforms like Heineken Green Room had existed then?

Of course, at the heart of this experiment in social design is a core of pure music. Making their Malaysian debut for Heineken Green Room, Brooklyn-based four-piece The Drums. The band makes music that is hard to classify, pulling in references as wide as dream pop, classic British indie, vintage surf rock all wedded to the kind of harmonies that are straight out of classic 1960’s girl group harmonisers like The Shangri-Las.

Surfing the current revival in all things disco-tinged, Totally Enormous Extinct Dinosaurs (TEED) is one of those rare acts that manages to be everywhere but still under the radar. Blog hit Household Goods, mixing House and psychedelia, has amassed over 2 million views on YouTube (http://bit.ly/LWt9Z8) and debut album Trouble was critically acclaimed last year. With the explosion of more underground electronica on the back of artists like Daft Punk and Disclosure, Heineken Green Room may be the first and last time Malaysia will get to see TEED in such an intimate setting.

Also set for the big time is local live performer Darren Ashley, whose soaring vocals and catchy electronic tunes have helped to earn him a massive hipster following with both his band and for his club-based solo sets, like this one, a Heineken Green Room exclusive. Rewriting the music rulebook is standard operating procedure for The Deer Society, the indie and electronic outfit whose parties and events have shaken up the KL scene. They will also be making their debut at Heineken Green Room and bringing some of their trademark gritty magic to the night.

Which of course brings us to Twilight Actiongirl. As well as opening for The Drums, these long-time Heineken collaborators will also be celebrating a decade of indie-pop mayhem at Heineken Green Room with an exclusive exhibition of the group’s history. Ranging from flyers and merchandise to testimonials and videos, it’s a great way to celebrate their history as they concentrate on the future.

Keep up to date with Heineken Green Room on Facebook (www.facebook.com/Heineken) and Twitter (www.twitter.com/Heineken_MY). Our music fans can also catch up with our ever-evolving Heineken Green Room playlist on Spotify (http://spoti.fi/15heWOT), crowd-sourced by Heineken and some of our musical friends in Malaysia.

We’re opening a window on the future at Heineken Green Room. With The Drums, TEED, Twilight Actiongirl, The Deer Society, Darren Ashley juxtaArt, James Ly, the Off-Day, Kontak!, themancalleduncle and Pecha Kucha, welcome to social design Heineken Green Room style. June 15 at KL Live.

To be part of Heineken’s exciting calendar of events, stay tuned at our Facebook page (www.facebook.com/Heineken) or Twitter (www.twitter.com/Heineken_MY).

Nessa

She has been a fan for K-POP for quite some time and enjoys blobbing anything about K-POP and events.

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