The Arthur’s Day™ celebrations in Malaysia kicked off with an exclusive launch party held in KL Live on August 22nd. GUINNESS® fans and members of the media across the room were roaring when GUINNESS® announced the exciting line-up of artists this year. Taking the celebrations up a notch, some of the hottest international music stars, Five for Fighting, All American Rejects and The Wanted will be taking the Arthur’s Day™ stage to celebrate the remarkable legacy of this extraordinary man.
“Arthur’s Day™ celebrates the founder of GUINNESS®, Arthur Guinness, and his remarkable legacy of goodness through music. This year, we pay homage to his bold character and people like him, those who are ‘more’ than just ordinary; much like the Artists that will be rocking the Arthur’s Day™ stage, our Arthur Guinness Fund recipients and our GUINNESS® drinkers, who choose a GUINNESS® every time.” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.
Since its inception in 2009, Arthur’s Day not only celebrates a legendary brew and its maker, but his legacy of goodness through the Arthur Guinness Fund. Since then, the brand has committed more than €7Million in support of social entrepreneurs around the world. In Malaysia, about RM240, 000 worth of funding were given out to 6 Malaysian social enterprises from the 2012 Arthur Guinness Fund (AGF) in partnership with the British Council Malaysia. This year, GUINNESS® plans to continue its support and champion Malaysian social innovators of our generation with the launch of AGF Entrepreneurs for Good, Year 2 program.
In just four short years, the Arthur’s Day™ celebrations have become a global phenomenon with over 40 countries honouring the legacy of Arthur Guinness and the people like Arthur Guinness. As the preparations for Arthur’s Day™ continues around the world, the celebrations in Malaysia is at full swing.
With a bold line-up of international acts, the remarkable arTHURSDAY parties and promotions happening nationwide, watch out for a truly remarkable GUINNESS® Music experience again this year. To find out more, stay logged on to www.facebook.com/guinnessmalaysia to be the first to know about the exciting activities coming up this Arthur’s Day™ and visit www.arthursday.com.my to find out on how you can get your hands on some exclusive Arthurs Day 2013 tickets!
The Arthur’s Day 2013 concert is organized in partnership with Six Fingers Events Management, while E! News Asia and AMP Networks join as official TV and Radio partners.
Month Long Parties and Promotions To Arthur!
The Arthur’s Day™ celebrations will see the return of the GUINNESS® arTHURSDAY Parties, starting from 29 August 2013 at selected outlets nationwide in the lead up to the main Arthur’s Day concert scheduled to take place in September. The parties will feature special activities and promotions on your favourite black brew along with exclusive limited edition Arthur’s Day merchandise up for grabs.
For all GUINNESS® collectors out there, buy 1 bucket of GUINNESS® Foreign Extra Stout or 4 full pints or 6 half pints of GUINNESS® Draught and get your hands on the exclusive GUINNESS® Arthur’s Day Earphones. Promotions begin on 1st September 2013 and you can get it at your favorite neighborhood bar!
Also, throughout the month long celebrations, other promotions at your local coffee shops and restaurants include the Limited Edition GUINNESS® Power Bank, when you collect all 12 liners bottle caps of the GUINNESS® Quart Bottles. Not forgetting the GUINNESS® Arthur’s Day Fridge Magnet Bottle Opener, when you purchase a 6-can pack of Guinness Stout at participating supermarket and hypermarkets.
So, be sure to drop by your favorite hangout spot and raise a pint with your mates ‘To Arthur’ for a truly remarkable GUINNESS® experience this September. Stay logged on to www.facebook.com/guinnessmalaysia to find out more on an arTHURSDAY party happening near you or visit www.arthursday.com.my to get your hands on Arthur’s Day tickets!
Arthur Guinness Fund 2013: Making a Difference in Communities around the world
The Arthur Guinness Fund champions and supports the believers, the thinkers, the dreamers and doers who roll up their sleeves and make great things happen in their communities. To date the Arthur Guinness Fund has committed €7.4million (£6Million/RM28 million), along with business mentoring to 45 projects in thirteen countries around the world. From helping to reduce waterborne diseases in Ghana to re-engineering folk games in Indonesia, the Arthur Guinness Fund is working to impact and change the lives of countless people around the world. In total nearly 40,000 people have been positively impacted throughout the world.
Stay tuned for call for applications for AGF Entrepreneurs for Good, Year 2 program coming soon.
ARTHUR’S DAY ARTIST QUOTES:
Five for Fighting
“I am very excited to be a part of the Arthur's Day celebrations in Malaysia! Join me and millions around the world as we toast to one of the boldest man in history, Arthur Guinness and to those like him, the Arthur Guinness fund awardees, my comrades that will be rocking the Arthur’s Day stage this year and all of you fans out there! To Arthur!“
All American Rejects
“Arthur’s Day is going to be one hell of ride and we have an exciting gig prepared especially for you, our Malaysian fans. We really appreciate the Arthur’s Day message on social entrepreneurship and how the Arthur Guinness fund has made an impact on thousands of people around the world. We are glad to be part of the celebrations this year in tribute to his unbelievable legacy.”
“We’re excited to be part of the Malaysian celebrations happening at Sepang International Circuit on the 27th of September 2013! We’re ready along with our comrades Five for Fighting and All American Rejects to rock the Arthur’s day stage this year as we pay tribute to Arthur Guinness and his legacy of goodness. To Arthur!“